Advert ideas

Advert Ideas

My idea for my advert has come from comparing two different adverts, Example’s tour dates and the selling Red Hot Chilli peppers Cd into a poster. From looking at these I have decided to make a tour dates advert, as this is really good at selling the artist with his music as well as promoting the artist’s image. It was also clear to see the intention of the artist in appealing to a wide audience by giving arena tours in places such as Manchester and Dublin rather than a poster just showing a genre of rock music and not much more. By deciding this I have decided to create a couple of ideas as seen in the following with an explained reason why.                                                 

 Idea 1

For my first idea, I have continued to use the idea of a colour theme throughout my digipack. This is because it represents Ed Sheeran with his ginger hair and its what he uses to promote himself. As well as this I have continued also to use the typography with Black making it bold and recognizable. The image involved is to promote the artist so I have used an image of Ed sheeran and to make him centre focus of this advert. Surrounded by him are the dates with the biggest arena being London 02 Arena as in the performing industry its the biggest arena out there and creates a landmark in their career. I have also added lego bricks surrounding as a border. This is showing a theme between the cd, video and advertisement. As well as promoting the tour I have also made a chance to promote the artist's album by naming the tour after his album as well as detailed information at the bottom in small print. I have also put in the necessary detail at the bottom such as where to buy tickets and find the artsits latest news.

Idea 2 For my second advert idea it is almost the same idea and concept I have gone for as in my first one, but this time I have changed the image from the artist to the personnel in my video, the lego version of Ed sheeran, this would make more sense as it connects throughout the other elements in the digipack especially with the video. I also edited the image to make it in black to fit in the with the rest of the colour theme. The image also has been edited with soft edges to blend the image with the background instead of making it to in your face therefore becoming a focus but not overtaking any other sections on the advert. 

After researching and planning I have decided to come up with my second idea as it makes more sense and with all the elements of the promoting the artist, album, tour and my music video I feel it will be successful, to improve this design I shall edit it further to gain the perfect advert. 

Advert analysis

Genre: Red Hot chili Peppers are fitted into the genre of Rock music, this advert represents the era of when rock music was popular by using the theme of bright colours.  Rock music is also presented to the audience via the idea of the image of a symbol from a drum kit this is positioned in the central focus of the advert, this makes it the initial understanding of what the advert is selling the artist and rock music. 

Typography: The typography in this advert is where the large title the header is in a bold font, and continuously in capital letters, this is followed by the rest of the name of the band in a simple white outlined black font. Not making a distraction from the rest of the advert but instead blending in. 

Selling the artist: Is seen throughout this advert with the main 4 artists being on the focus of the advert with them all in different colours, you also see the image being a posed shot making it easier for the artists to direct           themselves at the audience. It presents a direct culture link to the audience.  

                                                                                Tour and gigs advert

Genre: This genre consists of a vaierty of music as we can see Example being dubstep, pop, dance music and alternative. This is resembled in his advert for a tour where we see three colours emerging from this advert representing each style of music. The yellow presents dance music with its luminous colours, its bold and familiar. The black presents dubstep as we hear heavy beats, the music becomes dark like the colour of black. The third colour of white brings simplicity and the genre of pop

Typography: The typography in this  tour advert is in a couple of different sizes due to the importance of each section. The words don't have to be so big as the colour makes most of the writing noticeable, its in a simple font and his artist name 'Example' is in his recognizable font distinguishing him from everyone else. 

Selling the artist:  he artist as you can see is the main feature of the advert this helps sell the artist.This is as well as his name making himself the center focus of this advert. 

Advert mood board

As part of my research and planning into advert's I created a mood board to look and be able to then analyse a variety of adverts to help me contribute to my own creation. I shall then further analyse 2 different adverts one consisting of a tour and gig with dates advert then a second for a cd advert this can help me choose my final product.

My digipack- analysis of album cover

My digipack - The album Cover

My digipack analysis and planning Ed sheeran + my ideas

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Cd Analysis of genre

This Cd cover of Damien Rice's cannonball is a simple yet effect cover as through a number of Damien Rice's Cd's we see a theme of animals being used this presenting a message between them. There are two uses of colour only Brown and White, one being a pure clean colour another presenting  dirt and blandness. We see these colours then making the Cd cover recognizable due to this in effect bought by thousands. As well as this the genre generically seen are ones with simple covers where you can establish the artist and you are able to sell their music.  Typography here is jagged and small not taking the focus away from the rest of the cover but still easy to see.

This Cd cover by John Mayer is from the singer/songwriter genre the cover sells the artist as well as his music as we are provided with an indication of tranquility as well as an atmosphere. The typography is in white and in a strange font to get people's attention it also fits in with the rest of the Cd cover. The cover is in black and white and grey with a tinge of blue making it a finished looking Cd cover. Other covers by this artist also like Damien Rice's present an animal but also images of himself in different settings. 

Breakdown of Scenes

In my music video I want to have a set narrative and therefore by doing this making it easier for the audience to receive what the video or song is about. The narrative I have chosen is the common narrative termed as classic which is seen to tell a story and supported by the narrative that is motivated by cause and effect. It has order-disorder and a set meaning with a benefited ending. It also has a beginning middle and end making it a closed narrative.The narrative I have chosen is seen to somewhat follow the lyrics sometimes. As well as a narrative the figures follow the lyrics making it a mixed variety music video appealing to all kinds of audiences. Constantly as Ed sheeran and other artists do you want to sell the artist therefore a number of times I have shown an approach to this. 

Scene 1- The initial scene, is an important one as it gives a first impression the audience. In this scene I have used the idea that Ed Sheeran uses in his video of a break from the music video its self, so away from the use of lego although the two characters are there we also see human behaviour. The scene begins with the opening image of the two lego characters sitting in their lego house on their lego sofa's watching TV here I have been clever and used this to sell the artist. Ed Sheeran himself is introducing his music and song . The narrative is then first set as the lego characters are watching a movie in their house as a couple, the action then begins as the movie is in fact there life.

Scene 2,3,4- Here, we see the next group of scenes following the lyrics ' I'm gonna pick up the pieces and build a lego house and if things go wrong we can knock it down' This isn't as such have a narrative but presents a message that 'if anything goes wrong i'm here and i'll do anything for you'


Scene 5,6,7 basically once again follows the lyrics as the characters actions follow what is said for example 'there's one thing on my mind' Shows one character standing alone and it zooming into the mind of the character then using editing skills transition on to the next scene 'its all for you' showing that everything he does is for him/her.


Scenes 8,9,10.  Are the scenes of snow, where the narrative message is when times are tough i'll be here you which relates to the lyrics 'when your stuck in a cold december' 


Scenes 10,11,12 the next couple of scenes follow the lyrics of ' I'm out of sight, i'm out of mind, i'll pick you up when your getting down' here we see not the narrative but the reference of visuals to audio. The lego character is going through a number of challenges to get to the other character representing the theory of love. 


Scenes 13,14,15' I'm out of love, i'll do it for you in time' Shows a montage of scenes with the same sort of idea where the characters are getting closer together this also represents the idea of the original video where we see Rupert Grint walking through the countryside, rivers in London.Also the use of the car driving by shows the theme of moving time as the characters are still there together as time moves on. 


Scenes 16,17,18  The next couple of scenes are iconic as it shows the transformation of black and white film grain to following the lyrics of 'i'm gonna paint you by numbers and colour you in' this makes the scene show full colour, the next bits also have the audio linking to the visuals.


Scenes 19,20, 21 

My finished Music Video.

Ideas with editing...

Using the software of Final cut express I shall edit my filmed music video. In my video I want the editing to represent the rhythm of the music linking audio with visuals, this is because in the video of Lego House it is difficult to identify a narrative so therefore although I have created a narrative attached is the use of editing to follow the music, for the audience to find attach a meaning to the video. This shall be done in many ways for example, when linking scene the lyrics its all "for you...'mhmm' when you're" at the time of 0.30 I will use the editing effect of a spin to use as a transition from one scene to another it follows the rhythm exactly. Other ideas that I hold are the hold of the first verse and chorus shall be in 'film grain and old film looking' creating a film like presence, until the lyric of 'I'm gonna colour you in' comes then the whole video shall appear in colour following my idea of audio connecting to visuals.

Other ideas consist of such as length of each frame shot will be at different lengths to fit in with the music so a lyrics is corresponding with the right action such as ' im gonna pick you up when your getting down' I will show an action of the lego figure somehow being picked up.

Half way through my editing I have chosen to swap software to windows movie maker as doing a stop motion it was easier to link all the images together for timing and editing above is an image of what my first edit looked like for verse 1 this is 27 seconds long 

This is then a snippet of my rough cut editing to show my progress so far...

This is an edit without the music, its a rough cut and my original idea...

 Scene 1 is the lego character being introduced into the video, walking from the self named lego house the edit I have done is ghost the first scene into the second

Scene 2 consists of a stop motion lego house being built brick by brick hiding the character. This editing also does a ghosting into the next scene

Scene 3 where the car is being driven into the house shows the editing fitting in with the lyrics and then connecting to the next scene with a sweep pan 

Scene 4 is ghosted into scene 5

Scene 5 has the use of a mosaic to illustrate the lyrics of there is one thing on my mind

Scene 6 has the transition of rotating following the lyrics and rhythm of 'mhmm'.

contact for permission from record company

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Filming Locations and mise en scene

                          When it comes to my music video, I have many different filming locations that I have used in my set of Lego. The whole production in my music video is mise-en-scene as its all about props, colour, settings and locations. My first Location is where the lego figure used as Ed sheeran is seen walking out of a Lego House this immediately introduced the character to the audience. The mise-en-scene of this scene consists of a lego house which resembles what the song is about it is in a variety of colours as lego is. There are also items of trees using a natural landscape setting we see the trees presenting realism towards the audience through the medium of mise-en-scene. In this seen there is also a road and grass this also fits in with idea of house setting. The second scene we see is the beginning of a Lego house being built, this as planned is a scene that is going to be a basis of the video where we see the narrative begin. Then we see the next scene of the house being knocked down as resembled in the lyrics, here the props of a car is used with of course the Lego bricks.Next we see the filming location of the first scene being a snow setting this follows the lyrics in the scene, here I    have a snowy grey sky with white bricks presenting a real looking background also added would be props as flour for snow making it again effective looking. The fifth scene is a setting with the mise en scene of a blue sky and clouds made out of Lego with a surrounding of trees, this location is where the character goes to find himself it also resembles the original video of Lego House by Ed Sheeran only a Lego version presenting a theme throughout   the videos.

In the next filming location we see the use of a plain white background and grass showing a natural but unnatural location

which creates irony as it made out of lego but it makes a natural setting of a grassy verge. The snowy scene is revisited for the next scene. The next couple of scenes have the same location as it has a recognizable blue sky with clouds with a ground of grass 

For the other locations they mainly contain of having a white clear background as it makes the audience focus on the characters and the music rather than the whole location distracting them from the selling the artist. The other locations consist of having props such as the massive red heart resembling the idea of love, making it the bigger the better. The house and bricks as walls are also hugely used in my other scene locations making it simple but effective. 


We also see the continuation of the set narrative with a scene location of a wedding used with props such as other characters an alter, and a priest. Snow is also used as with lego its impossible to just have white characters so the snow gives the idea of it being a wedding. 


The last final location is like the first scene where the lego characters began. Sitting on the sofa watching tv ironically going to be showing a video of Ed Sheeran to sell the artist. This is also seen as a thing to happen in the music video Ed Sheeran produced where the two characters are in a spoof ending I have set the  location of this last scene to reiterate that.

 

initial ideas for Scenes 

Personnel

Character 1:  Lego Ed Sheeran

Character 2:  Lego Fan

In the original Ed Sheeran Lego House video, we see the idea of Rupert Grint impersonating him, therefore I have tried to convey the same sort of idea but not copying it. The song talks about love but in the world of Lego there are no female characters that are easy identify if they are female, as they have no hair but just red lips. With this problem I have decided that in my video I will bring the idea of irony and comedy into the video using the idea of the crazed impersonating fan that has fallen in love with Ed Sheeran. The Lego figure I have of Ed Sheeran is an exact resemblance with the ginger hair I have tried to provide a character that looks most like him.  The mise en scene of the clothes are plain blue simple look that he tends to present himself with when it comes to image.  The second character is the obsessive fan who is wearing primary colours.

Planning schedule for work

	17/10	24/10	1/11	8/11	15/11
Monday	Initial filming shots, for introduction, non-soundtrack.	Second scene of Lego bricks building a house. With figure inside	Start 2nd verse with filming continue this for 3 days	Re-film the same but developed scenes of the chorus.	Edit the chorus and fit in with the verse
Tuesday	Editing, music for video.	Snow scene, practise and execute then film.			Finish editing and have a peer to watch
Wednesday	Lay out first scene of, Lego figure walking out of Lego house	Film three short sections of chorus. Broken Lego, snow storm, walking lego.		When all filming is completed start editing first verse and add to music	Collect feedback and finish music video by 18/11 ready for other elements of coursework.

Editing and Filming is taken place during spare hours as well as the lessons I have for Media, this consists of three days a week for 5 weeks representing that my video should be finished by November 18th ready to finish the other elements of my coursework which can then further be finished for the evaluation.

Example of my used Storyboard